Halsey Andrews 
User acquisition is key for companies looking to grow and engage their audiences. Gamelight, a leader in this space, is revolutionizing mobile user acquisition and reward marketing through the use of artificial intelligence. Using advanced algorithms and machine learning, Gamelight’s game recommendation platform efficiently analyzes large amounts of data to optimize targeting. Below, we explain more about how this technology works.
Effective use of artificial intelligence for user acquisition
Data Collection : Gamelight collects data from its large user base, including prior application usage data, demographic data, and preferences.
They provide access to extensive data sets and insights into user needs.
Machine Learning and Analytics : The collected data is processed using advanced machine learning models. These models identify patterns and trends that allow predictions of user behavior and engagement levels.
Real-time optimization : Gamelight’s AI monitors and adjusts marketing campaigns in real time. This ensures that marketing goals are aligned with current user behavior and market conditions, maximizing their effectiveness.
Personalized Campaigns : Using insights from data analysis, Gamelight creates personalized mobile game recommendations. These are targeted to specific user segments, increasing the chances of acquiring and retaining users.
Proven impact on the industry
The success of Gamelight’s AI-based methods is evident in its long-term customer partnerships. Numerous case studies highlight the exceptional results achieved through these partnerships.
Gamelight has partnered with Korean app publisher JOYCITY to promote and scale their games Gunship Battle: Total Warfare and World War: Machine Conquest in the UK, South Korea and Japan.
For Gunship Battle: Total Warfare, the Gamelight AI platform achieved impressive results:
- In Japan, the return on advertising investment (ROAS) at day 30 (D30) reached 71%, exceeding the ROAS D30 target by 48%. In addition, from day 7 (D7) to D30, there was a 213% increase in ROAS.
- In the UK, D30 ROAS was 37%, exceeding target by 35.78% and delivering a 143% ROAS increase from D7 to D30.
The campaign also achieved excellent results for World War: Machine Conquest:
- In Japan and South Korea, the ROAS increase from D7 to D30 was 61%.
- In the UK, the ROAS increase from D7 to D30 was 20%.
These case studies clearly demonstrate the effectiveness of Gamelight’s AI-powered approach in significantly increasing mobile user acquisition and engagement across multiple regions.
Industry Recognition
Gamelight’s innovative approach and outstanding achievements in the mobile marketing industry have earned the company significant recognition. In 2023, Gamelight was recognized as the Best Mobile Marketing Platform at the Digiday Technology Awards and the Best App Advertising Platform at the App Growth Awards. In May 2024, Vega Awards honored Gamelight with multiple accolades, including Best Mobile Digital Marketing Campaign, Best Apps and Software Innovations, and Best Use of Artificial Intelligence and Machine Learning.
In addition to these awards, Gamelight also stood out among the strong competition by accounting for 12% of the ad spend for all global Match-3 games, while being the second-largest source on Android and third on iOS, according to Singular Market Review.
Gamelight users have also expressed great appreciation for the recommendation platform, which is highlighted by their 10 million active users in tier-one regions and the $20 million in rewards that Gamelight has distributed to its users in Q1 2024.
Summary
Gamelight is at the forefront of user acquisition and reward marketing, leveraging advanced AI technology to achieve exceptional results. Through continuous innovation and optimization of its AI algorithms, Gamelight ensures that companies can effectively attract and retain users.
With a proven track record of success and industry recognition, Gamelight sets new standards in AI-powered user acquisition, becoming a key partner for mobile businesses.
